One of the raging debates about search engine optimization in general is about whether or not you need a high page ranking or not. People will spend thousands just to get a high page ranking on Google, but in the end - does a high page ranking actually translate into high sales? Many expert SEO gurus say no because sometimes all it brings you grief in the form of lots of emails to answer and window shoppers and no sales! The bottom line is that the only kind of page ranking that matters is the one that brings you buying customers.
So how can you end up in the above described situation in the first place? Usually this happens when you end up subscribing to a link farming service or when you have manually indexed to too many low quality sites.
The only thing that truly matters is that when people type in certain keywords into a search engine box that they can find your information quickly and efficiently and that they find what you offer before they find what your competitor has to offer. This means making sure that you have quality keywords that are not stale tagged to your site and used in the copy of it text. It also means not settling for linking to just anybody who comes along no matter how complimentary your two sites might seem.
Yet another way to make it easy for people typing into search engine boxes to find you is to get your html correct. If you are using HTML make sureit is all correct as the spiders may simply avoid reading HTML that reads like gobbledly gook. Using a CSS style sheet to write your site and sticking to its guidelines is one way to accomplish this. Yet another way is to hire an SEO expert or an HTML expert to clean up your HTML language for you.